Bauer Media Group:
Brand Safety Statement


Bauer Media UK is an entertainment network of iconic, multi-platform brands. In the UK we reach over 25 million consumers. Our portfolio includes Heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, breadth and multimedia portfolio, gives us an advantage over pure play digital, magazine or radio competitors.

As part of such a large media group we take brand safety extremely seriously, using our experienced operations team and the latest technologies from Google and Integral Ad science to reduce the risk of misplaced ads.

Ads placed with us will always appear on our portfolio of high quality, brand safe sites. Our digital advertising terms and conditions can be found here

In the unlikely event that an ad is displayed next to content that is considered inappropriate, Bauer Xcel will remove the advert within one working day. To raise a brand safety issue you should send an email to, please make the subject line “Brand Safety request to remove ad” and include the following information in the body of the email:

  • Your booking reference
  • The buyers name, if different to the advertiser name (agency name)
  • The advertisers name
  • A screen grab of the issue including the ad in question
  • The URL the issue occurred on
  • Your contact details (we may need to contact you for further details)

The contractual consequences of not taking down an advert in accordance with our Takedown Policy are evaluated and agreed with the client on a case by case basis